Standard Online Banner Ad Sizes

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  Online banner ads have standard sizes to accommodate horizontal, vertical, rectangular, and square advertisement areas. The standard banner ad sizes are as follows:

Horizontal Online Banner Ad Sizes

728 x 90 Leaderboard
468 x 60 Banner
234 x 60 Half Banner

Vertical Online Banner Ad Sizes

120 x 600 Skyscraper
160 x 600 Wide Skyscraper
120 x 240 Vertical Banner

Rectangular Online Ad Banner Sizes

336 x 280 Large Rectangle
300 x 250 Medium Rectangle
180 x 150 Small Rectangle
88 x 31 Micro Bar Rectangle

Square Online Ad Banner Sizes

250 x 250 Square
200 x 200 Small Square
125 x 125 Button

When developing a web site that will display banner ads, design the layout using these standard sizes. If you will be advertising your banners on other web sites, create versions of your banner ad from each of the standard size categories listed above.

Here is a template to get you started.

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