Standard Online Banner Ad Sizes

Online banner ads have standard sizes to accommodate horizontal, vertical, rectangular, and square advertisement areas. The standard banner ad sizes are as follows:


Horizontal Online Banner Ad Sizes

  • 728 x 90 Leaderboard
  • 468 x 60 Banner
  • 234 x 60 Half Banner

Vertical Online Banner Ad Sizes

  • 120 x 600 Skyscraper
  • 160 x 600 Wide Skyscraper
  • 120 x 240 Vertical Banner

Rectangular Online Ad Banner Sizes

  • 336 x 280 Large Rectangle
  • 300 x 250 Medium Rectangle
  • 180 x 150 Small Rectangle
  • 88 x 31 Micro Bar Rectangle

Square Online Ad Banner Sizes

  • 250 x 250 Square
  • 200 x 200 Small Square
  • 125 x 125 Button

When developing a web site that will display banner ads, design the layout using these standard sizes. If you will be advertising your banners on other web sites, create versions of your banner ad from each of the standard size categories listed above.

Here is a template to get you started.

ReaLife WebDesigns